The mind-blowing features of dating apps like Tinder are a visible result of hours of hard work put into development and the many tools tested and applied. An app’s performance is its best asset and thus best technologies and teams should be put to work behind it.
GoDaddy SSL certifications ensure safety while keying in data and carrying out transactions. It is also important to know which platform the app has to be developed on when you think of how to make a dating app. The most popular being iOS and Android.
But the most important step in the technological process is developing matching algorithms, thus justifying the title ‘Technology of Attraction’. Dating apps may use a wide variety of dating techniques to match up partners who like each other. They are:
1. Location Awareness –
Chances of success always increase when you make acquaintances in your city itself. This is why Dating Apps use the inbuilt GPS in your mobile phones for Geo-positioning to present you with options from your area, within a certain distance. NoSQL and MongoDB are among the best platforms to use as scalable database environments.
2. Calculative Matching –
Another technology, which is widely used, is the calculative or mathematical algorithm that connects people by finding similarities in answers given to a suggested questionnaire. Such algorithms are mostly based on the compatibility percentage of answers given for each question separately or all questions collectively. Apps like OKCupid determine the compatibility rate in a more complex way taking into account not only your answers but also how you would like someone else to answer and how important a question is for you.
3. Behaviour-based matching –
People generally tend to provide incorrect information when it comes to answering on-app questions about themselves. In that case, there is a solution. Creating a dating app such as Tinder using Algorithms for behaviour-based matching are more complicated than mathematical and location-based ones. It is because they operate with data gathered from outside sources like profiles on other social media platforms like twitter and Instagram, music playlists and so on. Generating and analyzing large datasets require significant resources. Its where a Big Data analytics approach helps to increase chances of the right match.
4. Advanced matching –
Dating Apps apply new technological advances to improve the user experience and ensure more accurate matching. Machine learning technology, artificial intelligence (AI), VR AR all these influence dating apps’ evolution as well. To be specific, the particular machine learning technology that powers Netflix and Amazons personalized recommendations can be applied to dating apps as well. Facial recognition, GPS, and biological data supported by AI are going to boost matching algorithms and connect people in entirely new ways in the near future.
Monetizing From a Dating App
An average user spends roughly 90 minutes on a dating app which calls for huge revenue along with potential risks. Listed below are some of the ways of How a Dating app makes money.
The model entails high-quality features at a monthly, quarterly or yearly basis. For example, the FLOH app is based on a subscription model and matches users with specific users as per their choice.
Several apps, the biggest being Tinder use a freemium revenue model. All basic services are free but there are also options of premium membership. Tinder, for instance, provides Tinder Plus service that enables unlimited matches and going back on the West Jordan escort reviews profile you’ve already swiped left on.